What do Hillary Duff, Kristin Cavallari and Jennifer Aniston all have in common? Drop-dead gorgeous hair! Their secret? Kérastase—a brand of luxury hair products made with avant-garde technology designed to transform your dull, lifeless hair into a shiny crown of glory, and we all agree that it lives up to its claim.
Kérastase, unlike any other hair treatments line out on the market, truly captures the salon experience with its breakthrough formulations and patented active ingredients. It is this combination of luxury and innovation that has catapulted Kérastase into the stratosphere of popularity among Hollywood stars and socialites, celebrity hair stylists and top models alike. Its broad range of products addresses not only hair issues, but also reestablishes the scalp as a healthy nursery for the hair. No matter what type of hair you have—thick, curly, fine or damaged, you can find a Kérastase treatment that’s right for you. Today we’ll focus on three of the biggest hair dilemmas out there: sun damaged locks, long and tangled tresses, and limp and flat strands. We’ll show you how to turn your problematic, misbehaving hair into the bouncy, healthy mane of a goddess just like your favourite stars.
Sun Damaged Locks
First let’s talk about UV rays. We all know the harm these pesky rays can cause for our skin and eyes but we rarely think about the effects they have on our hair. Dry, split ends and colour fading are just two of the most common issues linked to sun exposure and they can literally suck the life out of any hair style. Luckily, Kérastase has a secret weapon made to attack these specific problems. Part of Kérastase’s Resistance line, Concentrate Vita-Ciment is a ceramide-based product that fortifies your hair fibers by reconstructing and strengthening them down to the intercellular level; it is an intensive repairing treatment for ultra-damaged hair. The application of Vita-Ciment is easy: spray the product onto clean, towel-dried hair and massage thoroughly from root to tip. Leave on for about 5 minutes and rinse. After using this treatment, your hair will be able to stand up to the heat against the sun’s hot rays, and it will be able to resist all the “torture†you put it through with all that blow-drying and hot-ironing.
